Designed a Soho pop-up truck experience where consumers were shade-matched by makeup artists, received personalized polaroids with their foundation shade, and left with goodie bags. From concept through final design, I created a range of print and digital assets — including the bus wrap, newspaper and stand display, lanyards, brochures, infographics, and Sephora banners across the street that invited visitors to receive an additional gift with purchase after the pop-up.
PR booklet
Additionally, designed an LA pop-up experience in collaboration with Dialog Coffee, featuring custom coffee sleeves that held a mini blush stick, window graphics, menus, invitations, and social assets, resulting in over 2,000 cups sold.
